The holiday season brings joy, festivities, and the promise of new beginnings, but it also comes with its own set of challenges—especially when you're trying to sell your home. If you're preparing to list your property during the holidays, you might be wondering if it's the right time.
While the holidays can seem like a quiet period in real estate, there are actually many advantages to selling your home during this magical time of year. As a trusted real estate expert, Michelle Graci shares essential tips to help you successfully navigate the holidays while listing your home.
Embrace the Holiday Spirit with Subtle Decor
When you’re listing your home during the holidays, it’s important to strike the perfect balance between festive cheer and neutral appeal. You want potential buyers to envision themselves in the space while appreciating the charm of your home’s seasonal touches.
Michelle Graci suggests keeping your holiday decorations tasteful, warm, and minimal. Think of a beautifully decorated tree, a simple wreath on the door, or cozy lighting around the windows—without overloading the space. A few small, strategic touches will make your home feel inviting and create a sense of warmth, while still allowing buyers to imagine how the home will look year-round.
Highlight the Home’s Cozy Features
One of the biggest advantages of listing your home during the winter holidays is the opportunity to showcase your home’s warmth and comfort. Michelle Graci, our Ojai local real estate expert, recommends using lighting to your advantage.
Keep lamps on throughout the evening to enhance the warm atmosphere. Consider a virtual fireplace or a real one. A lit fireplace is a perfect way to bring a sense of calm and coziness to the space. Adjust the thermostat to ensure your home is comfortably warm during showings. These small details can create a lasting impression and help potential buyers connect emotionally with the space.
Make Your Home Stand Out in the Holiday Market
The holiday season can sometimes mean fewer listings, but that also means less competition. Michelle Graci encourages sellers to take advantage of this by ensuring their home stands out in the market. Take high-quality photos with great lighting, capturing both the festive decorations and the overall beauty of the home. Virtual tours are a great tool as well, allowing buyers to explore your home from the comfort of their own space, especially when the weather can keep people indoors.
Additionally, be proactive on social media. Share your home’s unique features and updates, highlighting its charm during the holiday season. Michelle Graci also recommends running targeted ads for local buyers who may be looking for a home during the holidays.
Create Flexibility with Holiday Scheduling Offer Incentives
Michelle Graci emphasizes that during the holiday season, flexibility with showing times can make a big difference. Many buyers have busy schedules with holiday travel or family gatherings, so offering after-hours or weekend showings can make it easier for them to view your home.
Additionally, with fewer buyers in the market, Michelle suggests offering small incentives, such as covering closing costs or including a home warranty, to help your listing stand out and encourage quicker action from serious buyers eager to settle into a new home in the new year.
Keep the Curb Appeal in Mind
Winter weather can take a toll on the exterior of your home. Snow, fallen leaves, or rain can quickly make your yard look unkempt. Michelle Graci recommends maintaining the lawn and garden, even if it’s just simple winter greenery like evergreens or a decorative seasonal planter. The first impression matters, so even in winter, a well-maintained exterior will show buyers you care about the property.
Highlight the Potential for New Year New Beginnings
The holidays are a time of reflection and looking forward to new beginnings. Michelle Graci, an expert in helping clients find homes that fit their needs, suggests emphasizing this in your listing by showcasing how your home offers the opportunity for a fresh start in the New Year. Whether it’s space for entertaining, a serene retreat, or room for a growing family, buyers will appreciate the idea of ringing in the new year in a home that perfectly suits their needs.
Be Prepared for Less Activity, But More Serious Buyers
While there may be fewer buyers during the holidays, those who are actively looking tend to be more serious. Many buyers during this season are motivated by time constraints or the desire to start the new year in a new home. Michelle Graci advises that even though you might not receive as many showings, those you do get could be from highly motivated buyers who are ready to make an offer.
Work with a Real Estate Expert Who Knows the Holiday Market
Working with an experienced agent who knows how to sell during the holidays is key to your success. Michelle Graci, with years of experience helping clients buy and sell homes, knows how to make the most of the holiday market and guide you every step of the way. Her expertise ensures that you’ll get the best possible results.
Selling your home during the holidays can be a smart move when approached strategically. With subtle decor, cozy features, and flexible showings, you can attract serious buyers ready to close before the New Year. For expert guidance, connect with Michelle Graci at Estate of Mind Ojai.
